The first plenary to be announced for The 9th Asian Conference on Business & Public Policy (ACBPP2021), held concurrently with The 11th Asian Conference on Sustainability, Energy & the Environment (ACSEE2021) is a keynote titled “What Is a "Good" Company, and How Can Its Value Be Assessed?” from Dr Philip Sugai of Doshisha Business School, Doshisha University, Japan.
To participate in ACBPP/ACSEE2021 as an audience member, please register for the conference via the conference website.
The presentation will also be available for IAFOR Members to view online. To find out more, please visit the IAFOR Membership page.
Abstract
A What Is a "Good" Company, and How Can Its Value Be Assessed?
As the world continues to suffer through the COVID-19 pandemic, many have come to realize that not only has the shareholder-first view of business unleashed undeniable negative impacts globally, but that even the more "woke" stakeholder capitalism view is terribly flawed and fails to provide a comprehensive model to help solve these larger issues. This presentation introduces a different approach to assessing and developing solutions to these challenges. It begins by first providing a definition of what "good" actually means for a business irrespective of its size, industry or location, and then proposes a framework that business activities can be objectively assessed against to understand how each individual company is helping to achieve this ideal. To arrive at this framework, 17 of the world's top ESG and sustainability reporting frameworks were analyzed, and the hundreds of impact measurements included within these were synthesized into 80 goals, within 27 larger themes that explain how value can be measured for a company, its shareholders, employees, customers, partners, society and the planet.
Speaker Profile
Dr Philip Sugai
Doshisha Business School, Doshisha University, Japan
Dr Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business where he currently teaches Marketing, eMarketing, Marketing Research, and Sustainable & Responsible Marketing. Dr Sugai also served as a Visiting Professor for Stanford University from 2015-2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr Sugai taught at the International University of Japan in Niigata – where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Philip Sugai is the author of two books, Building Value Through Marketing: A Step-By-Step Guide (Routledge) and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Suntory, KITKAT Japan, AGL, Hatsune Miku, and Walt Disney Internet Group.
He received his PhD from Waseda University and his MBA in Marketing and Operations Management from New York University's Leonard N. Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and currently serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
